Every season, the White Sox have a dumb slogan that they include as part of their TV ad campaign. This year is no exception.
I just saw the latest commercial on Comcast SportsNet. Here's this year's zinger:
"Share the passion. Show the swagger."
Nothing like having swagger when you're coming off a 90-loss season.
Here's a sampling of past silly Sox ad campaigns:
"Good guys wear black"
"The kids can play"
"Come ready to play"
"Back to the grind"
Is it really necessary to have some dumb catch phrase every year? Of the group above, "Sox Pride" was the only one I really liked. Naturally, the diehards over at White Sox Interactive are already mocking the latest campaign. Here are some "suggestions" for some alternative slogans:
"Win or lose, we gave it our best. Hooray!"
"It can't possibly be as bad as last year, can it?"
And my personal favorite:
"Come ready to bitch!"
We'll be doing plenty bitching, especially if Mike MacDougal is on the hill. Here's my catch phrase for this year, "Shut up and win. Just win."
Novel concept, isn't it?