The Washington Post reports that Candace Parker is getting it done for the WNBA already.
So far this season, Los Angeles's season ticket sales more than doubled, and its individual game sales increase fourfold. WNBAstore.com sold more of her jerseys than any other rookie in league history since the draft. Television ratings also are up across the league, with games on ESPN2 experiencing a 44 percent jump and Parker's debut on ABC in the season opener had a 60 percent increase.
Perhaps more impressive, though, is that the Sparks are having an impact on attendance at their road games. It remains to be seen whether those numbers will hold up or whether interest in Parker will translate into broader interest in the league.

Leave a comment