Popular track and field Web site Dyestat.com has become part of ESPN, with Thursday's announcement that the four letter had acquired the 11-year old site in a deal to purchase Student Sports, Inc..
This is another sign of ESPN's continued mission to seep into every nook and cranny of the sporting media. This latest acquisition is a big step in developing ESPN Rise, which will focus on high school sports.
ESPN RISE is a multimedia brand that will deliver high school sports content across all of ESPN's platforms including programming and events, digital media and publishing.

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