Central Michigan unveiled a new, gigantic billboard of quarterback Dan LeFevour on Tuesday in Detroit. The former Benet star is now, unquestionably, the face of the program and really, the face of the Mid-American Conference.
LeFevour's success at CMU has thrown his name into the mix as a potential Heisman Trophy candidate this season. Chris Huston, the author of widely respected Heismanpundit blog, thinks LeFevour is a "legitimate darkhorse" for this season, but that he's being promoted for a serious 2009 run. The 60-foot high and 30-foot wide version of LeFevour is plastered on the back of the scoreboard at Comerica Park. The sign faces Ford's Field. LeFevour made a few brief comments about the billboard to ESPN's Graham Watson.
I think the billboard is very telling - the MAC and CMU plan to push LeFevour and a billboard in downtown Detroit will help make him more of a household name. If he's more of a household name, he has even more of a chance of becoming the first non-BCS player to win a Heisman, especially if he has another killer season like the last two. What do you think?