"I'm going to vote for John McCain," my 6-year-old announced proudly during our drive home from school.
I was impressed that he had been learning about the upcoming presidential election during his kindergarten class. But I was more intrigued that he had made his choice in the election.
"Why is that?" I asked.
"Well, McCain sort of sounds like candy cane," he pondered. "And candy canes remind me of Christmas. And I just love Christmas."
Pretty cute coming from a kindergartner. But as I thought about his analysis, I realized it's not so far off from how adults think, at times.
As we had into the polls on Tuesday, the names at the top of the ballot stir up some serious emotions, much like the warm happy feelings of Christmas for my 6-year-old.
But there's more at stake on Tuesday than just the presidential election. Voters also will be asked to select representatives at the state and national levels, and a slew of county officeholders and judicial candidates.
Voters might make their choices because of the candidate's political party or because they recognize the name. Other names carry little meaning at all.
That's why candidates are investing heavily in trying to create name recognition. They want their names to sound familiar, even if they don't bring to mind a gut reaction, like those of Sen. John McCain and Sen. Barack Obama.
Oh, those names. Some definite images come to mind, depending on one's point of view:
Experience, leadership, war hero. Status quo, temper, unexperienced running mate.
Hope, change, history in the making. Uncertainty, inexperience, all talk.
As voters move down the ballot, many candidates will be riding the coattails of the names at the top of the ticket. They know that a big chunk of voters will simply choose one political party all the way down.
The undecided and the swing voters -- the ones who will switch political parties based on a particular issue -- could make a difference in both national and local races.
In the Bolingbrook area, the candidates vying for the 85th District Illinois House seat have been getting the most attention.
All around town, the red and blue signs for State Rep. Brent Hassert, R-Romeoville, compete with the green and white banners for Democratic challenger Emily Klunk-McAsey, a prosecutor in the Will County State's Attorney's office.
Hassert, a 14-year incumbent, and Klunk-McAsey have provided a steady stream of campaign fliers to area residents' mailboxes as the two battle for the Illinois House seat.
While Democrats have been working to connect Hassert's name with higher gas prices and "big oil" companies, Republicans want voters to link Klunk-McAsey with fellow Dems, Gov. Rod Blagojevich and Cook County Board President Todd Stroger, both of whom have been under intense scrutiny the past few years.
Sorting through the barrage of campaign attacks in the high-profile races can be tough. Just learning the names of everyone up for election at the local level is a challenge on its own.
Here are a few online resources that can help:
Area voters can download a list of candidates for state and county offices and find information on how and where to vote by clicking on the web site of the Will County clerk or the DuPage County Election Commission.
To create a sample ballot and view the background of candidates, as well as their positions on major issues, try clicking on the web sites of groups like Vote-USA or Project Vote Smart.
The web sites of newspapers and radio stations are a great way to read up on the issues. I particularly liked this one put together by CBS2 in Chicago. It allows voters to type in their street address to obtain a sample ballot complete with the bios and views of candidates down to the most local races.
What about you? Are you prepared to vote in all of the races on Tuesday's ballot? Are you planning to vote straight ticket or have you been researching the policy stance of the candidates at the local level?
Emily Neal is a 30-something wife and stay-at-home mom in Bolingbrook with three children. She also has a long history as a journalist.